Wednesday, June 20, 2007
Posted by Jason Dunn in "Zune Talk" @ 07:00 PM
When the Zune first launched, there was a lot of noise made about the fact that Microsoft was the only company making the hardware - people expected it to be another PlaysForeSure-like initiative where Microsoft would provide the software and Creative, iRiver, Samsung, Toshiba, and others would provide the hardware. When people realized Microsoft was going the Xbox route and doing the hardware under their own name, a lot of peopled wondered why. Although the Zune isn't perfect, I think overall it's a better out of box experience than a typical MP3 player. Microsoft wanted to control the experience, and the only way they could do that was to do the hardware themselves (with help from Toshiba of course). Is this the right course? For now, yes. Could they open it up to other partners in the future? Anything is possible, but I somehow doubt it.