Zune Thoughts: Zune Advertising Banners Starting to Appear

Well, the Zune advertising campaign is starting to pick up speed - I hit Gizmodo today and saw a 160 x 600 tower banner. That's great to get the brand out there (even if we're still #17 in Google - doh! It sucks coming late to the party). What's a bit baffling though is that the banners link to the Coming Zune site. You know, the one that's so ultra-hip and cool that you don't really understand what it's trying to tell you, or that the Zune is a media player? I get the whole teaser campaign concept, but it's time to move beyond that now into something more concrete for perspective buyers to check out.