Wednesday, February 7, 2007
Zune Evangelism in Retail Stores
Posted by Jason Dunn in "Zune Talk" @ 10:00 AM
I thought this was a great story - have you been doing any "Zune Evangelising" (I'm going to resist the urge to call it something like "Zunegelising" or another equally horrid term) in any retail stores, or even amongst your friends? Retail stores in particular are always a bit odd for me - I really enjoy helping people with technology, and teaching them about what to look for, but I also don't like being the guy that the staff complains about ("Why is that idiot customer doing our job for us?"). Sometimes big box retail staff are happy to have help, but it gets a little bit dicey when they're giving our false information and you correct them - like the Best Buy salesperson who told a customer the 120 GB 2.5" portable hard drive he was looking at was "flash-based" and "had no moving parts". I just had to speak up then, and the Best Buy employee didn't seem to appreciate it much.
What has it been like talking about the Zune features - do you find it's a hard sell, or are people eager to Join the Social after you show them what it can do? Or are they put off by some of the limitations around WiFi sharing and supported video formats? I know that when I tell people about the WiFi sharing they're instantly interested, but when I explain the 3 days/3 plays limitation they say "Oh, never mind then" - it seems to kill the deal for them. What has your experience been?