Posted by Chris Gohlke in "Digital Home Hardware & Accessories" @ 06:00 PM
"Dear Customers, Wrap rage describes the frustration we humans feel when trying to free a product from a nearly impenetrable package. Some products are hermetically sealed inside plastic clamshell cases, while others (especially toys) use plastic-coated steel-wire ties. Without the right tools, wire ties can be painful and time-consuming to untwist. Today, we're excited to announce the beginning of a multi-year initiative designed to alleviate wrap rage Amazon Frustration-Free Packaging."
Great idea and it seems like a win for all sides. Clamshell packaging evolved as a way to deter shoplifing in the retail environment. Since this is not a problem for Amazon, they are able to cut out the extra cost and waste associated with this packaging. The packaging still seems a bit large for the size of the product, but at least most of it is easily recyclable. Hopefully the cost savings in packaging will offset the cost of having two different types of packaging and more companies will jump on board.
UPDATE: Upon futher reading, my comment about the packaging seeming a bit large is a bit off-base. Apparently, the package is also the shipping box, so no more box in a box.