Zune Thoughts: Zune and Cartoon Network Partner for Unique Event

"MICROSOFT'S ZUNE AND TURNER BROADCASTING'S Cartoon Network partnered to deliver an edgy, quirky spin on the traditional upfront presentations that networks give to advertisers--instead of showing them the network's content, attendees got to take it home with them on specially branded Zunes. Cartoon Network threw a party at the Chelsea Museum in New York last night at which 500 attendees were left with specially branded Zunes containing preview content of new and returning "Adult Swim" shows that normally would have been shown at the upfront."

What an interesting idea! At a recent party thrown for potential advertisers, Cartoon Network passed out free Zunes loaded with their content, as opposed to playing the shows as a presentation to the collective. Kudos to Cartoon Network for thinking outside the box and utilizing the Zune in such a creative way!