Zune Thoughts: Zune Parties: Too Much Too Soon?

"Zune, Zune, Zune. Anyone who attended Sigma Alpha Epsilon's Saturday night shindig saw Zune everywhere. Hanging on the walls, giant posters screamed Zune. Partygoers received glowsticks with the Zune name all over them. Professional photographers and a man with a video camera filmed Penn students as they partied down. This wasn't normal sticky floor SAE party. Microsoft sponsored this soire. Microsoft recently revamped its Zune mp3 player, trying to take a bite out of the iPod's success. However, name recognition is low, and Microsoft is trying to create a buzz. College campuses are a main target."

Microsoft's marketing strategy lately has been "Party Hearty! Woo-hoo!", and I have to say I'm starting to find it mildly offensive. Why can't you just plaster a subway station like a good PMP maker? What do you think? Is Microsoft's strategy a good one, or one that's sure to fail (or at least backfire horribly)?