Zune Thoughts: Omniture to Optimize the Zune Marketplace

"Omniture, Inc., a leading provider of online business optimization software, today announced that Zune, Microsoft's recently announced music and entertainment platform, has selected Omniture to optimize visitor interactions for its Zune Marketplace. Omniture will provide actionable insight for the Microsoft-Zune team to continually enhance the quality of the customer experience as they interact with the online digital music store. "

No, this is no earth shattering Zune news. Just a little evidence that Microsoft is striving to enhance and improve the user experience of the Zune Marketplace.