Zune Thoughts: Q&A With Robbie Bach

"Regarding Zune, it’s just a year ago, about that time, that you started it?... Why choose this one? You could have done a GameBoy killer or a PSP killer."

A+E Interactive has posted a fairly lengthy interview with Robbie Bach. Who is Robbie Bach? For those that don't know, Robbie is the president of Microsoft's Entertainment and Devices Division, which include the Xbox and Zune teams. While this interview is not solely Zune related, it does provide a little insight on the position behind the Zune, and where the Zune falls into the overall picture of Microsoft's entertainment vision.