Tuesday, February 12, 2008
Radio is the Future of MP3
Posted by David Tucker in "Zune News" @ 11:26 PM
"Do you spend a lot of time using the FM radio feature on your Zune? Did you even know your Zune has a FM radio? I guess it is more popular for Zune owners to enjoy the FM function than I thought, at least according to published comments from the CEO of the Radio Advertising Bureau, Jeff Haley."
Nino over at ClicZune is surprised that the FM radio is a popular feature on the Zune. I’m not surprised at all. I know a lot of people who have seen my Zune and have commented that they liked that the feature was there. I happen to love it. I don’t use it often for one reason and one reason only. The radio station I listen to has a very weak transmitter and as a result, I have never found a portable device that could pick it up well. When I can get reception with it I listen to my morning show at work.
Jeff Haley of the Radio Advertising Bureau, an agency I would guess has a vested interest in knowing people’s radio listening habits, has found out just how important it is:
"The Zune has an FM receiver because a Microsoft product study found that 46 percent of Zune owners listen to the radio receiver function at least once a week," he said. "And the radio feature has higher-than-average importance to Zune owners, scoring 8 out of 9 points."
I’m not a bit surprised but it makes me wonder who else agrees. I agree with what he says in the article FM radio drives new music consumption. I often hear new songs on the radio that lead me to go find them on my Zune Pass to add them to my collection.
Nino over at ClicZune is surprised that the FM radio is a popular feature on the Zune. I’m not surprised at all. I know a lot of people who have seen my Zune and have commented that they liked that the feature was there. I happen to love it. I don’t use it often for one reason and one reason only. The radio station I listen to has a very weak transmitter and as a result, I have never found a portable device that could pick it up well. When I can get reception with it I listen to my morning show at work.
Jeff Haley of the Radio Advertising Bureau, an agency I would guess has a vested interest in knowing people’s radio listening habits, has found out just how important it is:
"The Zune has an FM receiver because a Microsoft product study found that 46 percent of Zune owners listen to the radio receiver function at least once a week," he said. "And the radio feature has higher-than-average importance to Zune owners, scoring 8 out of 9 points."
I’m not a bit surprised but it makes me wonder who else agrees. I agree with what he says in the article FM radio drives new music consumption. I often hear new songs on the radio that lead me to go find them on my Zune Pass to add them to my collection.
