Thursday, December 27, 2007
Zune.net Traffic
Posted by Jason Dunn in "Zune News" @ 07:00 PM
"Microsoft's Zune 80 proved a big hit among holiday shoppers, and that demand translated into a massive increase in the traffic Zune.net normally receives. On Christmas Day, people opened their new Zunes and them promptly opened a connection to Zune.net, Microsoft's online home for the media player. That traffic added up fast. Analysis firm Hitwise said the Zune fervor resulted in huge jumps in visits to Zune.net. Compared to Christmas Day in 2006, Hitwise said Zune traffic rose 299 percent, nearly quadruple for the day year-over-year. From Christmas Eve to Christmas Day, Zune.net visits leaped by 392 percent. As a certain big-screen movie villain might say, "Impressive. Most impressive." But the numbers for Zune only tell part of the story. While these are nice results for Microsoft, they pale in comparison to Apple's iTunes marketplace."
The article goes on to say that the iTunes traffic on Christmas day was six timers higher than Zune.net traffic - but you know what? That's not half bad when you factor in how many more iPods were likely sold this holiday season versus the number of Zunes sold. I'll be really interested in seeing what the sales numbers look like for December when they get tallied. I doubt the Zune is much more than a dent in the iPod's market share, but every little step counts.
The article goes on to say that the iTunes traffic on Christmas day was six timers higher than Zune.net traffic - but you know what? That's not half bad when you factor in how many more iPods were likely sold this holiday season versus the number of Zunes sold. I'll be really interested in seeing what the sales numbers look like for December when they get tallied. I doubt the Zune is much more than a dent in the iPod's market share, but every little step counts.
