Zune Thoughts: Xbox Live Coming to Windows 8

The above image is from someone's Flickr account, so I'm not sure if it's real, but Engadget is reporting that Xbox Live is coming to Windows 8. This is impressive - between the Xbox hooked up to a TV, a Windows Phone, and Windows 8 on a PC or tablet, Microsoft has a three-screens entertainment strategy that can actually compete with Apple's iTunes ecosystem. Not bad Microsoft, not bad at all. Note that there's no word "Zune" anywhere in that screen shot, or on the Engadget one. That reinforces to me that the Zune brand is on the way out...but I wonder what they'll re-brand the awesome desktop software to? Xbox doesn't make sense as a media player brand - well, not to me at least.